Who are mūḍhās?

Prabhupāda: ....... You know who are mūḍhās?
Tripurāri: Yes Śrīla Prabhupāda.
Prabhupāda: Who?
Tripurāri: Fools and rascals who won't take your books. Sometimes we convince them that the philosophy is very nice, and they agree when we use Lord Kṛṣṇa's words, dehino 'smin yathā dehe [Bg. 2.13], and they say "Yes, I can understand that, but I don't need your book," or "I would never read it." We say, "Well, no. Take it."
Prabhupāda: (chuckles) You ask them, "So you want to remain mūḍhā?"
Tripurāri: We say, "No, take it home, and some day you will read it." They think they can find out on their own.
Prabhupāda: That is foolishness. They cannot. Mām eva ya prapadyante māyām etāṁ taranti te.
Tripurāri: Sometimes they will agree to everything we say, but they will not give a donation. They trust more the man on the T.V.

Morning Walk, March 1, 1975, Atlanta