We should not forget. We have presented so many formulas. Why? Not the formulas are important, but the formulas will help me to remember Krsna always. Just like you are going to sell our magazines. So this magazine selling or taking some contribution is not our business. Our business is that we are spreading Krsna consciousness, people are hearing something about Krsna. And because we are helping, we are also hearing. We are also benefiting. (Bhagavad-gita 2.1-10 and Talk — Los Angeles, November 25, 1968)
Prabhupada: There is no consideration of big profit. Simply we want big number, distribution. That’s all.
Gopala Krsna: Also this will increase our prestige as a movement.
Prabhupada: Big number, as big as possible. My Guru Maharaja, he had magazines in six languages: English, Hindi, Bengali, Oriya, Assamese, and one Bengali daily. So if our men complained that “Such and such men are not giving their subscription, so, what we can do? Stop the supply?” Oh, he would become very angry. He asked them, “Are you commercial-hired fools? No! Supply free!” He used to say like that. He was asking, “Whether we shall stop supply? The subscription is not coming.” So immediately he became angry: “Are you commercial-hired? If he’s not giving price, supply him free.” That was his policy. So less perfect or…, try to see how many numbers of books. (Room Conversation — January 10, 1977, Bombay)
Gopala Krsna: Also this will increase our prestige as a movement.
Prabhupada: Big number, as big as possible. My Guru Maharaja, he had magazines in six languages: English, Hindi, Bengali, Oriya, Assamese, and one Bengali daily. So if our men complained that “Such and such men are not giving their subscription, so, what we can do? Stop the supply?” Oh, he would become very angry. He asked them, “Are you commercial-hired fools? No! Supply free!” He used to say like that. He was asking, “Whether we shall stop supply? The subscription is not coming.” So immediately he became angry: “Are you commercial-hired? If he’s not giving price, supply him free.” That was his policy. So less perfect or…, try to see how many numbers of books. (Room Conversation — January 10, 1977, Bombay)
Book Distribution is the Greater Kirtan
Without literature, how can we enlighten the people at large? My Guru Maharaja used to say that this press is brhad-mrdanga. Brhat means bigger, at large, bigger mrdanga, bigger. Just like we are playingmrdanga. This mrdanga can be vibrated in the neighboring quarter, but our mrdanga, Back to Godhead, that will go far, far away. So therefore this press was considered by my Guru Maharaja as brhad-mrdanga. He said. You’ll find in the picture: there is this mrdanga and press. He was very much fond of press. In the very beginning of his, this life, he started one press. You’ll find in his life a small press. So this press propaganda, this literary propaganda, is required because it is not sentiment. (Srimad-Bhagavatam 1.5.12-13 — New Vrindaban, June 11, 1969)
Without literature, how can we enlighten the people at large? My Guru Maharaja used to say that this press is brhad-mrdanga. Brhat means bigger, at large, bigger mrdanga, bigger. Just like we are playingmrdanga. This mrdanga can be vibrated in the neighboring quarter, but our mrdanga, Back to Godhead, that will go far, far away. So therefore this press was considered by my Guru Maharaja as brhad-mrdanga. He said. You’ll find in the picture: there is this mrdanga and press. He was very much fond of press. In the very beginning of his, this life, he started one press. You’ll find in his life a small press. So this press propaganda, this literary propaganda, is required because it is not sentiment. (Srimad-Bhagavatam 1.5.12-13 — New Vrindaban, June 11, 1969)
Book distribution is better than the Street Sankirtana (Letter to: Ramesvara: – Bombay 25 November, 1974)
According to Bhaktisiddhanta Sarasvati Thakura, distributing literature is like playing on a great mrdanga. Consequently we always request members of the International Society for Krishna Consciousness to publish as many books as possible and distribute them widely throughout the world. By thus following in the footsteps of Srila Rupa Gosvami, one can become a rupanuga devotee. (CC Madhya 19.132)
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