Devotee (2): We are giving these books to so many common men. Then the books will attract them to perhaps chanting and following the regulative principles?
Prabhupāda: Yes, if they read. Even if they touch. That is the difference between this book and ordinary book. Even they touch and they read one line and says, "Oh, it is very nice," he makes a step forward. If he simply says this word, "Oh, it is very nice," that is sufficient to bring him. Therefore I am trying to push. He has paid some money. He will then say, "What these nonsense have written, let me see." (laughter) And if he sees and says, "Oh, it is very nice," then the beginning is immediately. Therefore we are trying to push. At least let him say, "It is very nice."
Room Conversation -- July 5, 1975, Chicago